Sal Erato - Owner / Artist

For nearly 14 years, I was a partner at an ad agency in Elm Grove, Wisconsin. In addition to having a strong agency and marketing background, I also have a strong passion for making things. Starting SE Graphics gave me the opportunity to spend more time exploring what can be created with the latest digital design technology, and finding ways to make that technology work for my clients. I believe there’s lots of designers who can create nice looking images, but when you have the marketing background that I have and combine it with a thorough knowledge of the latest digital design tools, the results are images and designs that have a stronger marketing message, and more impact.

I’m not the least expensive design consultant, but I’m not the most expensive either. I have an excellent work ethic and I’m very efficient. I won’t cut corners, but I will figure out the fastest way to do something so I can spend more time creating and less time wrestling with software.

SE Graphics has a network of artists that can assist on a per-project basis, to make sure every project is done on time, and to the highest level of quality. Working fast and smart allows SE Graphics to offer top-notch advertising art, at rates that won’t break your budget.

I founded SE Graphics with the idea that my job is to make your job of selling easier. Single projects or year long campaigns, every project you trust with SE Graphics will be handled with professionalism, creativity and a healthy respect for your budget and deadline.


I submit a price estimate for each job before beginning production. In my estimates, I spell out in detail the steps involved, and what the cost will be. My price will include normal back and forth tweaking and revising based on client feedback. As long as the project doesn’t change in scope after it’s begun, I never charge more than my estimate. Even if you have a project with a set budget, give me a call and we can discuss what the options are for making something great, without exceeding the set dollar amount.

Find out more


A brief, animated introduction to SE Graphics